Social media plays a crucial role in raising cybersecurity awareness by acting as a platform for information sharing and community engagement. Organizations and experts use social media to disseminate real-time updates about emerging threats, best practices, and security tips, reaching a broad audience quickly. Campaigns can engage users through interactive content, such as quizzes and infographics, making complex topics more digestible.

Additionally, social media facilitates discussions among users, allowing them to share experiences and solutions regarding cybersecurity incidents. Hashtags and dedicated groups can help consolidate information, making it easier for individuals and businesses to stay informed. However, it also serves as a double-edged sword, as cybercriminals can exploit these platforms for phishing attacks and misinformation, underscoring the need for users to remain vigilant while engaging online.